어떤 것을 써야 할까요?
you want to design one new AI character step by step, lock its face in a reference sheet, and make photos, image-to-video, talking clips and video swaps of that same character in one workspace, rather than a presenter reading a script
you want presenter-style videos from a script: HeyGen for an avatar of yourself, voice cloning and translation into many languages on a free plan, Synthesia for business videos with stock or personal avatars, team guests and a free Basic plan
플랫폼별로 강점이 다른 영역
HeyGen (heygen.com) and Synthesia (synthesia.io) are both AI video platforms where an avatar presents a script, and both offer stock avatars, an avatar of yourself, voice and translation or dubbing. HeyGen leans toward creators and marketers, with a free plan, a Video Agent and video translation with lip sync. Synthesia leans toward business training and communication, with a free Basic plan, a shared pool of monthly credits and team guests on paid plans. In the table, each HeyGen or Synthesia cell lists both products so you can read the head-to-head directly; the RYLA column shows a third option. Facts come from the public HeyGen pricing page and the Synthesia pricing page, read on 9 November 2026. RYLA plans come from the RYLA pricing page. The table includes the rows where HeyGen or Synthesia is ahead.
| Feature | RYLA추천 | HeyGen or Synthesia |
|---|---|---|
| Primary job |  Design one recurring AI character and generate its photos, video, and talking clips. | HeyGen: talking videos of you or a stock avatar, video translation and a prompt-based Video Agent. Synthesia: presenter-style business videos with stock or personal avatars and dubbing. |
| Free plan | Paid plans; current plans and credits are on the pricing page. | HeyGen: Free, 3 videos a month up to 1 minute each. Synthesia: Basic, $0 with 500 credits a month (about 10 minutes of video) and the Synthesia logo on videos. |
| Entry paid plan | Basic: $34.99 a month, 10,000 credits a month. | HeyGen: Creator at $29 a month. Synthesia: Starter at $19 a month ($9 for the first month), 1,250 credits a month. |
| Higher plans | Agency: $199.99 a month, up to 15 influencers. | HeyGen: Pro from $49 a month, Business at $149 a month plus $20 per extra seat a month. Synthesia: Pro at $89 a month (6,000 credits). Both list a custom Enterprise plan. |
| Avatar of yourself |  The builder designs a new character; making an avatar of yourself from a recording is not part of it. | HeyGen: custom avatars on every plan (1 on Free, 5+ on Business), plus voice cloning. Synthesia: personal avatars from Starter (3 on Starter, 5 on Pro), none on Basic. |
| Stock avatars | Not a stock presenter library; every character is one you design. | HeyGen: 500+ ready-made presenters listed on the Free plan. Synthesia: 9 AI avatars on Basic, 125+ on Starter, 180+ on Pro. |
| Languages | Talking clips use the voice chosen in the builder; no translation feature. | HeyGen: translation in 30+ languages on Free and 175+ languages and dialects on paid plans. Synthesia: 140+ languages and voices, dubbing output in 70+ languages on Basic, Starter and Pro. |
| Teams | Not compared here; current plan features are on the pricing page. | HeyGen: seats on Business at $20 per extra seat a month. Synthesia: 1 editor with 3 guests on Starter and 5 guests on Pro. |
| One designed character across photos and video | After the builder you pick a base image, and RYLA generates a reference sheet of that face; Studio photos, image-to-video, and talking clips are made from it. | Both are video-first presenter tools; photo generation of one recurring designed character is not described on their pricing pages. |
RYLA 열은 주장하지 않고 보여 줘요. 가격이나 정책이 주장인 행에는 일부러 이미지를 넣지 않았어요.
같은 얼굴, 네 가지 장면
여기의 모든 이미지는 RYLA로 생성했어요. 캐릭터 하나, 장면 네 개, 중간에 보정은 없어요.
RYLA가 강한 영역
HeyGen 한 줄 정리
나 또는 기본 아바타의 영상을 만드는 AI 영상 플랫폼이에요. 음성 복제, 유료 요금제의 175개 이상 언어 번역, Video Agent, 무료 요금제가 있고, 좌석을 빼고 월 29달러에서 149달러예요.
Synthesia 한 줄 정리
기업용 영상을 위한 AI 영상 플랫폼이에요. 유료 요금제에 기본 아바타 125개 이상에서 180개 이상, 개인 아바타, 더빙, 팀 게스트, 무료 Basic 요금제가 있고, 월 19달러에서 89달러예요.
RYLA가 다른 점
RYLA는 대본이 아니라 캐릭터에서 시작해요. 빌더에서 얼굴을 설계하면 RYLA가 레퍼런스 시트를 만들고, 그 뒤의 모든 사진, 클립, 말하는 영상은 그 하나의 캐릭터에서 나와요.
차이도 솔직하게
발표자 영상, 번역, 나 자신의 아바타, 팀 기능, 무료 요금제에서는 HeyGen과 Synthesia가 앞서요. RYLA에는 이런 기능이 없고, 두 서비스의 입문 요금제보다 시작 가격도 높아요.
아직 HeyGen or Synthesia가 강한 영역
For presenter-style video, HeyGen and Synthesia are ahead of RYLA, and between the two the choice depends on the job. HeyGen is the more creator-oriented one: a free plan, a custom avatar on every plan, voice cloning and translation into 175+ languages on paid plans. Synthesia is the more business-oriented one: a lower entry price ($19 against $29 a month), dubbing and guest seats for reviewers. RYLA does not offer an avatar of you, voice cloning, translation, a stock presenter library or a free plan. If you need a training video, a sales message or a localized explainer, one of those two is built for it and RYLA is not.
HeyGen or Synthesia에서 RYLA로 옮기기
Nothing imports from HeyGen or Synthesia into RYLA, so adding a recurring character means building it once. This is the actual sequence in the RYLA builder:
- Pick a niche, then gender and style.
- Set the look: ethnicity, age, skin, eyes, face shape, and hair.
- Choose outfit and scene, then personality and a name, then a voice.
- Generate base images and pick the one that becomes your character.
- RYLA generates a reference sheet of that face.
- Finalize, then create new photos in Studio, motion with image-to-video, talking clips in Avatar Video, and swaps in Video Swap.
Here is one RYLA character from the showcase on this site, generated in two different scenes:
Current plans are on the pricing page. For one-on-one comparisons, see the HeyGen alternative and Synthesia alternative pages, or the talking avatar page.
결론
Choose HeyGen if you want a talking video of yourself or a stock avatar, voice cloning, translation into many languages and a free plan. Choose Synthesia if you want business videos with stock or personal avatars, dubbing, guest seats for reviewers and a free Basic plan at a lower entry price. Choose RYLA if you would rather design one character in a guided builder, lock its face in a reference sheet, and make its photos, clips, talking videos and swaps in one place. RYLA is not affiliated with, endorsed by, or connected to HeyGen or Synthesia; their names are used on this page only to identify those services.